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If you have an existing website, we first want to find out what does and doesn't work about it. If you have not already, we setup website tracking software on your website and review the data to come up with improvements to implement on the next version of your website
We gain an understanding about your sales process and ideal customers so that we can do a better job of communicating your value proposition to your website visitors. It also helps us prioritize content in a way that will help customers decide whether you're the right company for them.
Information architecture and user interface planning : Your content and pages are organized in a way that makes your website design easy to use. "Wireframes", like a blueprint for your website design, are created to put ideas down on paper before heading into the design of the website.
Creative strategy and interface design : Depending on the message we wish to convey through the design of your website, we will conduct a creative study that will give us a framework for the design of the website. The design of the website will take place in Photoshop by a designer trained in effective interface design techniques. Our designers have undergone hours of training in persuasive design.
Front-end coding : We use the latest front-end coding standards while ensuring that our websites are compatible with mobile devices and are search engine-friendly. We've been creating a growing number of responsive website as mobile integration has become increasingly important to business objectives.
Back-end CMS development : Depending on your needs, we will either customize an off-the-shelf content management system such as Wordpress (basic content website) or Magento (e-commerce) You will be trained in how to use the CMS.
Quality assurance : Our coding undergoes rigorous stress tests including potential exploits, workload balancing, and compatibility.
Future improvements and online marketing : There will always be elements of your website that can be further tested and improved upon. We like conducting tests to find out and further improve your website as time goes on. After the website has launched our online marketing team will execute a long term strategy that will bring you qualified customers at a high return on investment.